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AE: Architects for Business & ICT highlights expertise with rebranding of Financial Services business unit

CATEGORY / Technology & Engineering

AE’s important footprint in the financial sector meant that the Financial Services hive was the first to be chosen to clearly differentiate itself. Living Stone proved to be very skilled with these kinds of projects.

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From the start we felt that Living Stone had a deep understanding of our business and we were sure that their work would be of high quality. It was also quickly clear that we would receive end-to-end support.

Vincent Guelinckx
Director AE Financial Services

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HubSpot website
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We wanted to highlight our extensive financial sector expertise, demonstrate that we know the specific challenges involved and that we have an appropriate digital transformation process to respond to these challenges. That is why we decided to market this hive as a separate entity, supported by its own marketing strategy. We searched for an experienced partner to support us in this.

Vincent Guelinckx
Director AE Financial Services

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Living Stone had a deep understanding of our business so we could rely on them to deliver work of high quality. The end-to-end support was also really important for us and is vital for the continuity of the project.

Vincent Guelinckx
Director AE Financial Services

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A strong marketing story with a clear scope and well-defined key messages was the first tangible result. A tightly-structured website, perfectly tailored to the target audience in the financial sector, flowed seamlessly from this.

Vincent Guelinckx
Director AE Financial Services

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Living Stone developed a detailed content strategy and a well-defined social media vision, as well as defining the look, feel and timing of the newsletters. We saw from the positive, active interest and the numerous newsletter registrations that the rebranding was appealing and that our financial clients clearly  ppreciate that we have sound financial sector expertise and speak their language.

Vincent Guelinckx
Director AE Financial Services

TESTIMONIAL / Agfa :Apogee

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From a software point of view, we wanted the :Apogee Suite to be a solution for the complete printing and publishing industry value chain. Living Stone succeeded in creating a brand strategy and visual identity that perfectly reflects this vision.

Bart De Pelsmaeker
Former Director
Agfa Graphics’ Software Group

TESTIMONIAL / Aspiria

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Living Stone developed a look and feel that correctly grasped our new corporate identity. The new logo is dynamic, symbolizing a transformation. The style is professional, lively and appealing.

Gino Peremans
Founder and Managing Partner

TESTIMONIAL / Aliaxis

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The focus on people really resonated with our target audiences. Our business
is about enhancing life for people living in high-rises, with leading-edge systems to manage water supply and drainage. The marketing strategy underscores the ability of Aliaxis’ solutions to improve living for high-rise residents.

Florie Brisbois
Former Strategy Manager

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