Magazine Branding website
azlink - a periodical magazine aimed at referring GPs, specialists and internists.
Rebranding az Sint-Jan

AZ Sint-Jan Brugge-Oostende AV

CATEGORY / Healthcare

New identity positions hospital more precisely with key target groups.

Branding website Hospital
Website azlink.be
branding cards
Internal campaign - GDPR program

Living Stone helped us to put across a clear vision, and our collaboration with them is excellent. The Living Stone team didn’t impose its own ideas on our organization; they simply helped to refine our pattern of thinking.

dr. Hans Rigauts
General Director

Branding userguide
Internal campaign
Branding campaign hospital
Internal campaign - Patient Rights Campaign
Branding magazine design
Internal magazine

Living Stone has given our communication channels a new, consistent visual identity. The various target audiences of the hospital, such as GPs, specialists and internists, all find this new way of communicating to be very successful.

dr. Hans Rigauts
General Director

branding posters
Internal campaign - Hand hygiene campaign
Rebranding AZ Sint-Jan Flyer
Flyer telephony app for healthcare professionals
Mobile app azlink
App azlink
design agency magazine
AZ Colloquia brochure for referring GPs, specialists and internists

The visual identity is supported by various media such as the annual colloquium brochure, invitations to symposia by hospital management. Particular attention was paid to making the visual identity easy to apply:
Living Stone developed various templates that enable hospital personnel to apply the visual identity to documents that they create themselves. In this way it is used for job advertisements, internal and external correspondence and the newsletters of the various departments.


quote marks

There are very few agencies with so much knowledge of medical marketing communication. Besides that, Living Stone knows key opinion leaders in every sector of the medical world. And all these relationships generate more valuable contacts.

Kathleen Staelens
Marketing Director

TESTIMONIAL / Orsi Academy

quote marks

Living Stone supported ORSI in combining survey results with profound market knowledge to create a visual identity that was spot-on and firmly grounded in the reality of ORSI.

Korneel Vandenbroucke
General Manager


quote marks

Living Stone’s unique blend of strategic marketing skills, change management experience, IT/ICT knowledge and healthcare expertise made them the perfect  choice as a marketing partner.

Klaas Gutschoven
General Manager and Management Center Head

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